The year 2020 changed everything, starting with people’s buying habits. A Gartner report even indicated that 80% of B2B sales interactions would take place online by 2025. This is why implementing a digital marketing strategy is essential to adapt your firm to an increasingly digital world.
Our partners at ClickDimensions, suppliers of a marketing automation solution developed directly within Microsoft Dynamics 365, have surveyed their clients to establish their marketing priorities. The growing focus on digital content and campaigns made the importance of a digital marketing strategy obvious. As such, ClickDimensions shared some tips to help you implement an effective digital marketing strategy within your organization.
Plan your digital marketing strategy
Follow the next steps to create a digital marketing strategy that will let you adopt a proactive approach in regard to the current digital transformation instead of only reacting to it.
- Put in place clear, specific goals that will help you measure your results. For example, you may decide to increase your revenue or leads by X%.
- Identify what works and what doesn’t by analyzing your data and performance indicators. Incorporate winning tactics and eliminate those that aren’t.
- Have realistic expectations regarding your resources and your budget, and what they can allow you to achieve.
Use your data to make decisions
An efficient digital marketing is based in data. Data is one of the most powerful tools available to marketers. Make sure you use it to put in place your digital marketing strategy.
- Ensure that your data is clean. Eliminate data that is erroneous, duplicated or corrupted to make sure you draw the right conclusions from it.
- Use your data to personalize your campaigns and the experiences offered to your clients. This will show them that you understand their needs.
- Identify the trends of your market and client to create targeted, relevant content that will make you stand out from competition.
Go further than email campaigns
An efficient digital marketing strategy relies on more than just email campaigns. Follow this advice to reach your clients and leads more effectively and ensure they keep your firm in mind.
- Incorporate multiple communication channels in your approach to reach your clients the way they prefer.
- Use a marketing automation solution such as ClickDimensions to benefit from many other marketing tools besides emails: automated campaigns, landing pages, forms, surveys, events, social media, etc.
- Stand out from your competitors and make sure your clients and prospects remember you with automated campaigns and nurture campaigns.
We will discuss these various tools more in detail in an upcoming article. In the meantime, check out ClickDimensions’ eBook Optimizing Microsoft Dynamics 365: CRM Experts Share Their Advice, to which our very own Director of Sales & Marketing contributed. You will find several tips to help you optimize the use of your Dynamics 365 solution.
If you have any questions or if you’re interested in implementing ClickDimensions within your organization, contact JOVACO.
